IHG jumps on bandwagon to offer FREE Internet

Introducing the future of the world’s largest loyalty programme.

The Priority Club Rewards of the InterContinental Hotels Group has jump on the bandwagon to be one of the first hotel loyalty programme in the world to offer complimentary internet to all its 71,000,000 members irregardless of their elite status level.

The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that charged for internet.

Richard Solomons, Chief Executive, IHG, said:

“In today’s fast-paced world, we know that travellers need to stay connected and free internet access is increasingly important.  I am proud that IHG is the first hotel company to offer free internet globally to all our loyalty programme members. 

The offer will first be rolled out in two tiers: the Gold and Platinum Elite members in July 2013 and all members to receive the complimentary internet from 2014.

This July 2013 will also see the conversion of the Priority Club Rewards (PCR) to IHG Reward Club. Guests can look forward to earn fast track elite status when they choose to stay in two or more of its brands, reward nights count towards elite membership status and Platinum elite status ‘extra nights’ gets to roll over towards maintaining their status in the next membership year (membership year refers to 1st January – 31st December calendar year).

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In June 2012, I wrote an article on Commercial Arrogance:The Wi-Fi Debate where most hotels I have stayed in charges cut-throat prices for internet connections. Almost a year later, we can now see that IHG is now ready to roll out free internet access to all its loyalty club members. I foresee that other hotel chains will follow suit soon.

I am very sure that most hotel brands would like to position itself to its potential guests with free internet access. Let’s see which other hotel brands will follow suit after this.

Melbourne could get 108-storey hotel

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Two major accommodation projects have been announced for Melbourne this week and, if accepted, one could lead to the city having the highest hotel in the southern hemisphere.

Architectural firm Nonda Katsalidis has planned a five-star hotel that will tower 108 storeys above the city.

Nonda Katsalidis, that created the Eureka tower, has designed the proposed Australia 108 building for Southbank that would feature a number of triangular shapes jutting out from the building “inspired by the Southern Cross stars”.

Victoria’s planning minister Matthew Guy will have to make a decision on the Southbank project but already the Melbourne City Council maintains it is too big and inappropriate.

Menwhile United Asia Group hopes to start construction on a proposed 400-apartment mixed-use development on Flemington Rd by the end of 2013.

The $160 million development in North Melbourne will comprise three towers of 13 storeys.

“We are confident based on our initial market response and aim to launch the project by June-September this year,” UAG director Nicole Chow said.

The as yet unnamed project will have four retail outlets on the ground floor totalling 465m².

Some of the building’s 173 one-bedroom and 227 two-bedroom units will overlook an internal garden designed by SJB in association with renowned landscape designer Jack Merlo. It would also have a gymnasium, spa and
sauna facilities at the lower level and a pool, garden and barbecue terrace on the rooftop, Ms Chow said.

UAG’s $95 million, 92-apartment Emblem complex in Hawthorn is expected to be finished in October.