The Priority Club Rewards of the InterContinental Hotels Group has jump on the bandwagon to be one of the first hotel loyalty programme in the world to offer complimentary internet to all its 71,000,000 members irregardless of their elite status level.
The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that charged for internet.
Richard Solomons, Chief Executive, IHG, said:
“In today’s fast-paced world, we know that travellers need to stay connected and free internet access is increasingly important. I am proud that IHG is the first hotel company to offer free internet globally to all our loyalty programme members.
The offer will first be rolled out in two tiers: the Gold and Platinum Elite members in July 2013 and all members to receive the complimentary internet from 2014.
This July 2013 will also see the conversion of the Priority Club Rewards (PCR) to IHG Reward Club. Guests can look forward to earn fast track elite status when they choose to stay in two or more of its brands, reward nights count towards elite membership status and Platinum elite status ‘extra nights’ gets to roll over towards maintaining their status in the next membership year (membership year refers to 1st January – 31st December calendar year).
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In June 2012, I wrote an article on Commercial Arrogance:The Wi-Fi Debate where most hotels I have stayed in charges cut-throat prices for internet connections. Almost a year later, we can now see that IHG is now ready to roll out free internet access to all its loyalty club members. I foresee that other hotel chains will follow suit soon.
I am very sure that most hotel brands would like to position itself to its potential guests with free internet access. Let’s see which other hotel brands will follow suit after this.